Leading Indicators vs. Trailing Metrics Do you ever wonder how to make data driven decisions for your home service business? Using leading indicators and trailing metrics is the answer. In this article we are going to discuss what leading indicators and trailing metrics are, how to find the GAP and show an example of what …
Winning in marketing comes down to a few critical elements. For seasonal businesses, whoever is able to get to capacity the fastest usually wins. Looking back at your own history, have you ever missed a season either by being underprepared in hiring employees fast enough or maybe you turned on your lead generation engines too …
Building a Winning Marketing Calendar For Your Home Service Business Read More »
There’s a popular phrase going around these days that you may have heard; “Whoever can spend the most to acquire a customer wins.” I mostly agree. What I disagree with is blindly spending money on marketing without measuring its success. I’d actually prefer the phrase, “whoever can responsibly spend the most on marketing wins.” Successfully …
Marketing KPIS – What Gets Measured, Gets Improved Read More »
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