Transform Your Business & Unlock the Success You Deserve
Gain a Fractional CMO and 11 Experts Committed to Optimizing Your Profit, Growth, and Freedom
Coaching For Profit
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Your Supercharged Branding & Marketing System Lives Here
Why did you start your business? How do you imagine your eventual exit will look? The M.A.I.D. To Scale program is a powerhouse strategy, custom-fit to elevate you and your business. Every aspect has been carefully crafted with proven industry insights, ensuring that every dollar invested moves you closer to sustainable, measurable success
Brand building has never been more crucial than it is today. As consumer behavior evolves, having a documented system for branding, lead generation, sales, and retention provides the long-term security your business needs to thrive. With M.A.I.D. To Scale, our dedicated team of 11 experts partners with you, your sales team, and your administrative leaders to assign, implement, and deliver dynamic, results-driven systems that elevate your brand and set a new standard for success.
Ready for more? Watch the video and consider applying today—there are less than 10 spots left.
Throughout the season, we’ll work together to document, refine, and automate your reporting, sales, and administrative workflows.
Are You The Right Candidate?
I know you’re busy. I’ll help your team responsibly do and delegate while my team builds, tests and optimizes.
M.A.I.D. To Scale is a high ticket, higher value product. The ideal candidate will have an established leadership team consisting of at least an acting integrator/COO, sales person and office manager.
This program is the culmination of 14 years of working with thousands of home service businesses. For this program to work, your entire leadership must have buy-in. If they do not, that’s okay. There’s plenty of coaching and marketing options to choose from!
What a Difference 5%
Can Make
After over a decade of working with home service brands, I have learned to never overpromise or guarantee. What I can say is that I’ve coached more clients to double digit increases in profitability than I could count on all of my fingers and toes combined.
Another prime spot to shave a comma of your expenses is optimizing your branding and marketing initiatives. An overwhelming majority of home service companies are wasting 5-figures in marketing each year due to poor performance and tracking.
Leadership & Profit Coaching
- Full Marketing & Branding Suite
- Owner & Leadership Team Participation
- Weekly Projects & Accountability Assignment
- Total Ownership: You Own Your Intellectual Property
- Accountability & Scorecard Measurement
What is Profit Coaching & Why Do you Need It?
Coach: Michael
Michael, you and your team work together every week covering branding, marketing, lead generation, sales scripts, sales process, automations and profit coaching. We'll build out your real-time budgeting and reporting to automate as much of your business as possible using both your team and ours.
Account Manager: Doug
- Manages marketing campaigns to increase clicks, leads, and conversions.
- Oversees Google Ads, Local Service Ads, and SEO efforts to maximum engagement.
- Provides clear communication and transparent reporting, building trust and lasting relationships.
- Coordinates with designers, writers, and media buyers to align marketing strategies with your goals.
- Monitors campaign performance, making data-driven adjustments to improve results and minimize costs.
Virtual Partner / AI Assistant: Rose
- Records all calls and provides transcripts to your team.
- Uploads all calls to your own custom GPT for recalling any covered topics.
- Assigns tasks to CCS & Client Team Members and deadlines for completion.Â
- Supports marketing efforts by coordinating with your team and ours.
- On-demand support to help your business stay organized and focused on growth.
SEO Director: Ryan
- Develops and manages SEO strategies to improve map pack search rankings and increase organic traffic.
- Holds the Local SEO team accountable
- Stays up-to-date on the newest SEO strategies to execute at a world-class pace.
- Oversees SEO reports and insights, ensuring full transparency and measurable results.
Website Support: Rogy
- Provides prompt website updates for all client requests
- Implement custom landing pages to maximize conversion opportunities.
- Boost site speed and performance with optimized images and faster load times.
Facebook Media Buyer: Jen
- Manages ad campaigns to increase brand awareness, engagement and leads.
- Creates and optimizes Messenger, lead generation, and retargeting ads to keep your business top of mind.
- Follow Facebook’s policies on compliance, minimizing ad rejections and maximizing performance.
- Collaborates with account managers and designers to align campaigns with your business goals.
- Provides seamless onboarding and lead management using GoHighLevel and CRM integrations for smooth operations.
Graphic Designer: Jaira
- Creates eye-catching Facebook posts, ads, and postcards to enhance your brand and engage your audience.
- Edits and optimizes photos to maintain a polished online presence across websites and social media.
- Create on-brand designs that align with your business goals through collaboration with our team.
- Delivers high-quality, timely graphics that drive engagement and boost campaign performance.
Social Content Creator: Cian
- Create compelling captions for social media postsÂ
- Plan and schedule posts including text, images, and hashtags.Â
- Work closely with designers for graphics and video content to create consistent, cohesive messaging.Â
- Review analytics for engagement, reach, and conversions to optimize future content.
Video Editor: Jai
- Edits and optimizes your videos to maintain a polished presence across websites and social media.
- Creates Facebook video posts, ads, and reels to enhance your brand and engage your audience.
- Collaborates with the Social Content Creator and Graphic Designer to ensure cohesive branding.
- Produces high-quality, platform-optimized videos that align with your business goals and campaigns.
- Delivers polished, engaging videos that captivate viewers and drive results for your business.
Automation Support: Mac
- Builds and manages automated workflows to streamline your operations and save time.
- Integrates your CRM with tools like GoHighLevel and Zapier to streamline data flow and lead management.
- Monitors and optimizes automations to improve efficiency and reduce manual tasks.
- Collaborate with your team to tailor automations that align with your business needs and goals.
- Provides quick support and troubleshooting to keep your systems running seamlessly.
Website Content Writer: Janelle
- Crafts compelling content that connects with your audience and strengthens your brand.
- Writes service page, location page and blog content tailored to your niche.
- Optimizes website metadata and image alt tags to boost your site’s search engine performance.
- Delivers engaging, SEO-friendly copy that attracts traffic and converts visitors into customers.
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Recruitment: Hire-Lead-Chill
- Manages an end-to-end, automated hiring process to attract top-tier talent.
- Crafts compelling job ads that align with your brand and attract the right candidates.
- Screens and vets applicants to provide you with qualified prospects quickly and efficiently.
- Coordinates interviews and onboarding for a smooth hiring process.
- Optimizes your recruitment funnel to save time and improve hiring outcomes, helping you build a high-performing team.
A Documented & Optimized Operating System
Surround yourself with people who are where you want to be, and soon, you’ll wake up to find yourself right there with them.
Whether it’s documented or not, your business runs on a series of decisions. These decisions result in how much opportunity you create and profit you keep. Turning opportunity into profit is where we thrive!
M.A.I.D. To Scale is not a program that will force change on you or anyone on your team. We are all about establishing fair, industry specific benchmarks before making any suggestions. My philosophy is to focus on the outcome above all else. In this context, all-else is a winning culture and maximized profitability.
Qualifications:
- 12 Years of Coaching Experience
- Coached Dozens of Businesses Past 7-Figures While Maintaining Profitability
- Built a 7-Figure Agency Working Part Time
- Build Franchise Level Budget & Profit Tools
- Read, Analyzed & Optimized Hundreds of P&L Statements
- Overseen over $100M of Ad Spend in The Home Service Industry
- Overseen the development of over 500 Home Service Websites
What Our Clients Say
5.0
Just had a call with Michael to talk about AdWords and SEO... we immediately realized that he couldn't take me on as a client as he already has a client in the area. However, he was kind enough to talk to me for our scheduled time slot and gave me some helpful tips and valuable advice. I really appreciated his kindness and generosity in freely sharing his expertise, even though he could not take me on as a client. I've seen his results with other companies and he is amazing at what he does. If you're looking for help; especially if you're looking for help in your home service company with a SEO and AdWords (or a website) I highly recommend you contact Click Call Sell!!-Mike RhoadesTidewater Pro Wash
Response from the owner: Hi Tidewater Pro Wash,Thanks so much for taking the time to share your experience with us! We're thrilled to hear that you enjoyed our chat about SEO and AdWords. It's always a pleasure to connect with supportive small business owners like yourself.We are happy to provide helpful tips and valuable advice, even if we are unable to take on new clients at the moment. It's important to us to be supportive of our fellow home service providers. And we appreciate your kind words about our results and expertise in digital marketing for home service businesses.All the best, Michael and the ClickCallSell team
Thank you for being amazing! We appreciate how you are always willing to answer questions and provide any needed updates. We love having you as our website provider!!
Response from the owner: Thank you Susan for taking the time to leave us feedback. We appreciate you trusting us with your website.
I’ve worked with Michael and also Jeremiah from CCS over the past 2-3 years. Their ideas are life giving to my business. I know that with their guidance we will move mountains in business.
Response from the owner: Thank you Ryan for taking a moment to leave us a review! We appreciate your support and look forward to working together more.
Response from the owner: Thank you for taking the time to leave us a review. We appreciate your support.
Response from the owner: Thank you for taking a moment to leave us a review!
Click Call Sell has helped me numerous times with my digital marketing needs and we have always been pleased with the results and experience.
Response from the owner: Thank you for trusting us. We appreciate your business.
Click Call Sell has been INCREDIBLE!!! I've been using their Google Ads service since last year and I can see a drastic increase in number or leads and total bookings. Michael also took the time to meet with me and discuss our sales strategy and develop a plan for increasing our closing percentage. Michael and his team are THE PROS when it comes to lead generation!!!
Response from the owner: Thank you Nolan for trusting us for your Google Ads management. We appreciate your business!
We have used Click Call Sell for the management of our web presence for multiple companies and the quality and results are hands down the best we have ever experienced. Highly recommend!
Response from the owner: Thank you Eric for your continued support of our business.
Absolutely love Click Call Sell! Total game changers, very professional, and personable. Highly recommend. (I've been a client for two years now.)
Response from the owner: Thank you for the kind words Caleb. We appreciate your business.
I love Michael’s team of designers and account managers. He has a long term customer in me.Thankful for his process oriented approach as it gave me confidence that no details would slip through the cracks during a website redesign and migration a d google PPC account transfer.Well done
Response from the owner: Thank you Kris for trusting us with your project.
Michael and his team have provided tremendous value. Our website is fantastic and our ads far out perform those from our previous provider. Highly recommend the Click Call Sell team!
Response from the owner: Thank you for your business! We really appreciate your support.
Click Call Sell has provided amazing insights, customer support and overall authenticity during the site build. As a small business owner, I look for people that I can trust. CCS is that company. Are they perfect??? No! Are they willing to go the extra mile and make your website amazing? YES! There are few companies that I stand solidly behind and this is one.
Response from the owner: Thank you Matthew for your support.
Michael and the team at Click Call Sell have been wonderful to work with. Professional and responsive to our questions. They recently completed a new website for our business. We now have a professional looking site which customers have commented they chose us because we look the best. They also manage our SEO and Google Ads, the results have been fantastic. We’re flat out busy!
Response from the owner: Thank you for your kind words, Phillip! We're thrilled to have been able to help your business grow with a beautiful website and successful SEO and Google Ads campaigns. You are a delight to work with and we appreciate your business.
What does the coaching program look like?
- Month-to-month commitment
- Over 40 Business Development Resources
- Full Suite of Branding & Marketing Team Assets
- Sales, Office & Leadership Training
- Profit Coaching with In-Depth P&L Analysis
- Budgeting & Sales Forecasting
- Sales Process & Automation