The Home Service Blueprint
Resources for you to measure your company, personal and departments capacity. Get started here!
Marketing Calendar Tips
Finally, a marketing calendar worksheet for home service businesses. Whether you’re a painter, plumber or pool cleaner, this resource will be your accountability guide to A.C.E. your season. Check out the video below and get started today.
- Anticipate: Proactively prepare for the peak seasons by ramping up marketing efforts before demand surges, ensuring your business is well-positioned to capture the early interest of potential customers.
- Capitalize:Maximize efficiency and conversion during the busiest times by deploying targeted campaigns that leverage the heightened interest, ensuring you operate at full capacity when demand is at its highest.
- Extend: Sustain momentum beyond the peak season by implementing strategies that mitigate the typical post-season slowdown, allowing your business to maintain steady performance even when demand traditionally dips.
$40 Demographic Report
Plan like a franchisor. Knowing the opportunity your market presents allows you to better plan and execute your vision.
- Custom Radius Parameters
- Total Population & Households
- Household Income Statistics
- Per Capita Income
- Average Home Values
Department Capacity KPIs
3 Steps To Measuring Success
Your ability to measure the success of each department is a direct reflection of your leadership and individual capabilities. Each of these three steps presents a different challenge. Mastery of consistent reporting will raise your awareness, improve communication and create desire in your team. Here’s How.
- EASY: Knowing what to track is easy. The downloadable document below shows the most common KPIs my clients are tracking and reviewing each week. Some track all this, others track most of it and some track more. Find what works for you then move to step 2.
- MODERATE: Figuring out how to track your KPIs varies on the technology you’re using. Every CRM has their own methods to pull data. Every marketing agency shares their data differently. Ask your industry and CRM forums or support about how to get the reports you need.
- HARD: I’ve seen hundreds of examples where a business owner knows what to track, builds a system for tracking it but fails to be consistent in holding team members accountable to the data. This is where you are most likely to fail.
The reason most people fail in consistency is because leadership is a choice and a habit that’s easy to overlook when our days are spent reacting and putting out fires.
It’s never too early to practice running meetings and leading your team.
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