Do you want your Google Local Service Ads to rank better than your competition? Of course you do.
In our blog post, Winning with Google Local Service Ads, we discussed the ins and outs of setting up your LSA’s.
Now we are going to discuss some things that we have learned to rank better with your ads.
About Local Service Ads Rankings
Google ranks service providers in Local Services based on a number of factors. When you search for a service, Google tries to show the businesses that are most likely to get contacted by customers.
Factors in this equation include:
- What’s in your profile:
- • Has your business been verified and received its Google Guaranteed badge of trust?
- • The bidding strategy that you are using. Here is how bidding works for Local Service Ads
- • Business hours. Your business must be open at the time of the search query for you to rank higher than others.
- • The speed at which you respond to requests. Google ranks businesses with quicker response times higher than businesses that are slow to respond to requests.
- Google business reviews:
- • It is important to have a good review score and lots of customer reviews.
- • If your business receives complaints, Google will penalize your Local Service Ad ranking for receiving customer complaints.
- What customers are searching for:
- • The details of the customers inquiry (what search terms they used, what time it is, etc).
- • The proximity in which you are to the customer’s inquiry.
Best Practices for Ranking Local Service Ads
- • Get your current and past customers to leave you reviews. You are able to link your Google Local Service Ads account to your existing Google My Business account to combine reviews. Use your review vanity link to send to your customers to get reviews.
- • Offer more job types and service a larger area. Make sure that you select every job type you offer and area that you service.
- • Optimize your budget for more leads. Select the bidding strategy “Maximize Leads” in lieu of “Max Per Lead” strategy to optimize your ad budget automatically.
- • Photos. Lots of photos. Use high quality photos of your company and its work. It is important that these photos are branded meaning your team is in uniform.
- • Try out new features:
- • Try out message leads and save up to 50% compared to the cost of a phone lead. Learn more about message leads here.
• Try out the booking feature if you use a CRM that integrates with Google Local Service Ads. Learn more about automatic booking here.
Conslusion
If you need help setting up your Local Service Ads, ClickCallSell is a Google Partner and we have our own representative for the LSA program and we are happy to help you.
Set up a Free 30 Minute Zoom Call with us to discuss how we can help your company rank better for Google Local Service Ads.
Cheers!
Do you want your Google Local Service Ads to rank better than your competition? Of course you do.
In our blog post, Winning with Google Local Service Ads, we discussed the ins and outs of setting up your LSA’s.
Now we are going to discuss some things that we have learned to rank better with your ads.
About Local Service Ads Rankings
Google ranks service providers in Local Services based on a number of factors. When you search for a service, Google tries to show the businesses that are most likely to get contacted by customers.
Factors in this equation include:
- What’s in your profile:
- • Has your business been verified and received its Google Guaranteed badge of trust?
- • The bidding strategy that you are using. Here is how bidding works for Local Service Ads
- • Business hours. Your business must be open at the time of the search query for you to rank higher than others.
- • The speed at which you respond to requests. Google ranks businesses with quicker response times higher than businesses that are slow to respond to requests.
- Google business reviews:
- • It is important to have a good review score and lots of customer reviews.
- • If your business receives complaints, Google will penalize your Local Service Ad ranking for receiving customer complaints.
- What customers are searching for:
- • The details of the customers inquiry (what search terms they used, what time it is, etc).
- • The proximity in which you are to the customer’s inquiry.
Best Practices for Ranking Local Service Ads
- • Get your current and past customers to leave you reviews. You are able to link your Google Local Service Ads account to your existing Google My Business account to combine reviews. Use your review vanity link to send to your customers to get reviews.
- • Offer more job types and service a larger area. Make sure that you select every job type you offer and area that you service.
- • Optimize your budget for more leads. Select the bidding strategy “Maximize Leads” in lieu of “Max Per Lead” strategy to optimize your ad budget automatically.
- • Photos. Lots of photos. Use high quality photos of your company and its work. It is important that these photos are branded meaning your team is in uniform.
- • Try out new features:
- • Try out message leads and save up to 50% compared to the cost of a phone lead. Learn more about message leads here.
• Try out the booking feature if you use a CRM that integrates with Google Local Service Ads. Learn more about automatic booking here.
Conslusion
If you need help setting up your Local Service Ads, ClickCallSell is a Google Partner and we have our own representative for the LSA program and we are happy to help you.
Set up a Free 30 Minute Zoom Call with us to discuss how we can help your company rank better for Google Local Service Ads.
Cheers!
