Welcome to the ultimate home service keyword guide!
In this article we are going to discuss the importance of understanding keyword intent and give you the top keywords for your home service business as a free gift.
Understanding Keyword Intent
Keyword intent, or user intent, is important when it comes to creating Google ads and the content for your website. When a user is searching for a service they are going to use search queries like the ones below:
- Pressure washing company near me
- Tree service in my area
- Local plumbing company
- Landscapers in city name
- Window cleaning service
See how the parts of the phrases above in bold show the users intent to make a purchase. They are searching for companies that can meet their needs now.
As a home service company you want to avoid using phrase that are part of the research or window shopping part of the buying cycle such as the ones below:
- Backyard landscaping ideas
- How to trim my trees
- Replace my kitchen sink
- Window cleaning solution
Do you see how these phrases do not show the intent to hire your service from the user? These users are just looking for ideas or DIY solutions. It is important to add these words to your Negative Keyword List in Google Ads if you are looking for clicks of users that want service now. Learn more about Negative Keywords in this article from The Hoth.
Keywords and Your Sales Funnel
Understanding keyword intent also helps you understand what part of the sales funnel your website traffic is in.
A user that is searching for backyard landscaping ideas is at the point where they are just entertaining the idea of starting their project. They are at the top of the funnel. If you want to be the authority for landscaping you may write a blog article titled 50 Backyard Landscaping Ideas like this one from HGTV and direct that traffic there.
A user that is searching for landscapers near me is at the point where they are ready to hire someone to bring one of those ideas to life. They are at the bottom of the funnel and ready to make a purchase. You want to direct that traffic to a page offering a free quote.
Why It’s Important To Get Quality Clicks
It is important to get good quality clicks because Google gives you a quality score which can affect your rankings and cost per click. When users click on your ad or visit your website and do not stay on it for long Google knows that the user did not find the information they were looking for.
According to this article from Backlinko, satisfying search results is Google’s #1 mission. Making sure that the content of your website answers the questions that the keywords you’re using imply that it does is of utmost importance.
For example, if your Google Ad reads, “Commercial Window Cleaning” and the page it directs to is about pressure washing the user is likely to “bounce” off of your page and try to find commercial window cleaning on another website. That hurts your rankings and quality score.
Why Hire a Professional Digital Marketing Company?
Chances are if you’re a home service company you don’t have time to worry about things like this.
Hiring a professional digital marketing company such as ClickCallSell to manage your digital presence may be a better choice.
A company that specializes in home services has years of experience and knows what keywords to use and can save you a lot of time and money.
Download Your Home Service Keyword Guide
As a gift we are giving you a FREE DOWNLOAD with the top keywords in every industry.
This is a small fraction of our actual list but a good start if you’re a do it yourself kind of person.
Comment below if you’d like more information about any of the metrics mentioned and we’ll respond 🙂
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