If you are reading this then you have probably tried to run Facebook Ads for your local service business without much success.
Does that sound about right?
Although 92% of marketers claim to use Facebook Ads, many are still not getting results.
If you are tired of throwing away money on Facebook ads that are not bringing results, we invite you to read this The Perfect Facebook Ad Guide and start getting a return from your advertising dollars.
What Are The Different Types Of Facebook Ads Formats?
Choosing the correct format for your ad can have a big impact on the conversion rate. Here are the 5 different types of ad formats available:
Image Ads are ads that show only an image. When using an image ad for a local service
business be sure that you use an eye catching photo such as a before and after or an image of your team performing the service you provide.
Video Ads are effective because movement catches the attention of users. Roughly 87% of social video advertising spending in the United States is spent on Facebook. ( Smallbizgenius) Here is a great example of a local service business Facebook Video Ad:
Carousel Image Ads allow you to showcase up to 10 different images each with their own link. This type of ad can be good if you are wanting to showcase different services that you offer such as lawn care, snow removal, hardscapes etc.
Those are the 3 types of ads we recommend for service companies, next we will look at targeting.
What Are The Different Types Of Targeting For Facebook Ads?
The next step to creating the perfect Facebook ad for your local service business is to ensure that you are targeting the proper audience.
There are 3 different types of audiences that you can choose from: saved audiences, lookalike audiences and custom audiences.
Saved audiences are audiences on Facebook that include or exclude users based on their demographics, behaviors and interests.
Lookalike audiences are created by Facebook to help advertisers reach people who are similar to (or “look like”) an audience that the advertiser cares about. To create a lookalike audience, you need a Custom Audience, which is a list of your current customers or people who have engaged with your business. (Facebook)
Custom Audiences are targeted advertising services that allow businesses to import user email addresses for retargeting on the social media platform. Custom Audiences are an effective way for online businesses to interact with relevant users across multiple channels. (BigCommerce.com) Home service companies can use custom audiences to run current promotions to warm leads or past customers.
Lead Magnet Examples For Local Service Business Facebook Ads
It is crucial to have a good lead magnet when running Facebook ads. A lead magnet is something that is given away in order to gather contact details and create a sales lead.
For local service companies the most common lead magnets are giving a Free Quote, $X amount off, or a guide on how to do something related to your service.
So let’s recap what we have gone over so far. To build The Perfect Facebook Ad we need to choose the proper ad format, select the audience, have a good lead magnet and that brings us into having a landing page that converts.
How To Build A Landing Page That Converts
A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location.(Mailchimp)
It is important to send ad traffic to a landing page because you can focus the messaging toward one call to action or goal.
There are 6 main ingredients that you want to include in your landing page: Confirmation of Service, Social Proof, Images, Unique Value Proposition, Social Proof and a strong Call to Action. You can read more about landing pages in our blog, 6 Ingredients For A Epic Home Service Business Landing Page.
Test, Measure and Adjust
Once your ads are up and running the final step is to test, measure and adjust. The metrics that you will measure for beginners are CPC (cost per click), CPM (cost per thousand impressions), Ad Frequency, Impressions and Amount Spent.
Reasons Why Your Current Ads Are Not Working
There are 4 main reasons why your Facebook Ads aren’t converting according to Neil Patel. Poor Targeting, Wrong Bidding Option, Poor Design, and Lack of Experimentation.
It is important to not give up after a week or two of running ads. Your ads will need to be honed in until they are right. Too many people boost a Facebook Ad for $100, don’t get the results they hoped for and swear off ads forever. Test, Measure and Adjust your ads until they work!
Should You Hire An Agency To Manage Your Facebook Ads?
Just like anything else it comes down to the fact of managing a successful ad campaign can be complex and time-consuming.
For this reason, many businesses choose to partner with a marketing agency that specializes in Facebook Ads.
ClickCallSell has the knowledge and resources necessary to create and manage an effective campaign. We will also be able to track results and adjust the strategy as needed to ensure the best possible return on investment.
Ultimately, whether or not to hire an agency is a decision that depends on the individual business owner’s needs and resources.
However, for many businesses, working with an agency can be a smart way to get the most out of their Facebook Ads budget.
If you are interested in talking with us about your Facebook Ads please schedule a Free 30-Minute Good Fit Call today. Cheers!