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Winning With Your Google Business Profile

In today’s digital age where Google basically owns the internet, it is imperative that your small business have a Google Business Profile. 

Whether you have a GBP or you need to create one, this article is here to help you win on Google.

Why did Google change from Google My Business to Google Business Profile?

According to Google, the change from Google My Business to Google Business Profile is meant to simplify things during the new update for the product. 

The new update to Google Business Profile, formerly known as GMB include:

  1. Being able to manage your business profile directly through search and maps instead of a separate website.

What is the difference between GBP, LSA and Google Ads?

Here are the key differences between the 3 Google products:

Google Ads are a type of online advertising that allows businesses to display ads on Google’s search engine and other Google-affiliated websites. Google Ads are a cost-effective way to reach potential customers, and they can be customized to target specific audiences. Google Ads also offers a variety of features, such as bidding on keywords and ad extensions, that can help businesses improve their campaigns. Overall, Google Ads is an effective tool for marketing products and services online.

Google Local Service Ads (LSAs) are Google Ads that appear when someone searches for a local service provider, such as a plumber or house cleaner. These ads are different from other Google Ads in that they include information about the business, such as reviews, cost, and distance from the searcher.

Google Local Service Ads also give businesses the option to include “Request a quote” buttons, which make it easy for potential customers to get in touch with businesses. Google launched Local Service Ads in 2015, and they are now available in more than 40 countries. Google Local Service Ads are a great way for businesses to reach potential customers who are looking for local services.

Google Business Profiles are free business listings that appear on Google when customers search for businesses like yours. Customers can find your Business Profile on Google Maps and Search, whether they’re looking for you on their desktop or mobile device. Your Business Profile includes your business name, location, phone number, hours of operation, website, and photos.

You can also add other important information about your business, such as products and services offered, booking information, and promotions. Google Business Profiles appear prominently in search results and help customers learn more about your business before they even visit your website. Plus, customers can contact you directly from your Business Profile with a click-to-call button or Get Directions button. Google Business Profiles are an essential tool for businesses of all sizes.

Example of Google Business Profile
Example of Google Business Profile

How To Create A Google Business Profile

Google Business Profile is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your Google Business Profile, you can both help customers find your business and tell them more about what you offer. 

To create or claim your Google Business Profile, follow these steps:

1. Sign in to Google My Business. If you have multiple locations, open the location you’d like to manage.

2. Click Create a new business or Claim this business. 

3. Enter the name of your business, then click Next. 

4. Search for and select the address of your business, then click Next. 

5. Add photos of your business (optional). 

6. Enter your business hours (optional). 

7. Choose a category for your business, then click Next. To add multiple categories, separate each one with a comma (for example: “landscaping, tree trimming, tree removal”). 

8. Verify your business (optional). Depending on your business type and location, Google may send you a verification postcard by mail which you’ll use to verify your listing. If Google can’t verify your business using this method, you’ll be asked to verify by phone instead. 

9. Click Finish after Google has verified your listing or provided you with instructions to verify by phone later on. After finishing the signup process, remember to come back and add more information to improve your profile and attract customers such as: – A long description of what you do – Products or services you offer – News or events related to your business – Videos about your company – Virtual tours of your place of business Note: You can edit most of this information any time after completing signup by clicking Info from the left panel of Google My Business.

Winning With Google Business Profile

Having A Well Optimized GBP Will Get You More Customers

A well-optimized Google Business Profile is essential for businesses in today’s digital age. Not only does it help customers find your business, but it also allows you to control how your business appears on Google Maps and search results. 

In addition, a Google Business Profile can help you connect with customers through reviews and posts. Our team at ClickCallSell can help optimize your profile so that you get the most out of this valuable online real estate. 

Have you created a Google Business Profile for your company? If not, contact us today and let us show you how easy and beneficial it can be!

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