5 Tips to Write a Great Home Service Business Blog
Writing captivating home service business blogs can be tricky. Chances are if you own a home service business you have a lot better things to do than sit and write blog posts.
Our company, ClickCallSell, writes hundreds of blog posts every year for home service businesses and we want to share our top 5 tips with you so you can start blogging today!
What is a blog?
Let’s start by breaking down what a blog is. The definition of a blog (a shortened version of “weblog”) according to FirstSiteGuide.com is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.
History of blogs
Blogs started in 1994 by college student Justin Hall and developed over time into what they are today. Blogs started as personal websites where users could share information on a variety of topics. It is believed that businesses started using blogs around 1997.
Why should a home service business have a blog?
You may ask yourself why your home service business needs a blog in the first place. A blog gives you the opportunity to give your business a voice or a personality if you will, showcase your work and become the expert in your industry.
A blog should generate leads and increase sales over time. Using tools like Google Search Console allows you to track which blog posts are performing well and which are not.
5 tips for your home service business blog
1. Start with research
By starting to write each blog post with a little research you will be able to stay on topic more and present more interesting content to your readers.
2. Give your business a voice
Your blog will serve as the voice of your business on the internet. Write your blog posts as if you are having a conversation with your customer. Don’t worry about using big fancy words, just type as if you are writing a friend an email.
3. Become the expert
Writing a home service blog gives you the opportunity to become an expert in your field in the eyes of your customers. Here are a few great examples of home service business blogs that position themselves as the expert:
If you take a moment to read through these examples they will give you a feel for the type of writing and topics you should strive for in your home service blog.
4. Write your blogs with SEO in mind
A blog will be a powerful tool to help your SEO rankings. Each blog you write allows you to position yourself in front of the audience of your choice. Choosing a good topic, keywords, and writing interesting content all play a part in how search engines rank your blog post.
5. Hire a pro if your not going to do it yourself
Blogging takes time, effort and some skill to see results. If you are not going to take the time to become good at writing your own blogs, hire a professional blogger to do it for you so that you do not miss out on the benefits of having a blog.
We hope these 5 tips for writing captivating home service blogs help you!
ClickCallSell is a radically transparent, analytics driven digital marketing company for the exceptional home service entrepreneur. If you are looking for a company that can help you with things like your home service blog, schedule a Good Fit call anytime.